Mangaluru : The annual signature event of the coastal belt, ‘Karavali Utsav’, which has grown into a brand by itself over the years, was given a colourful start, on Tuesday December 23, at the Karavali Utsav grounds.

The event comprising of consumer fair, beach festival, quiz competition, cultural events to some fun sports is all set to enthrall the visitors from December 23 to January 1, 2015. The Consumer fair however will be held for 45 days.

Inaugurating the programme, Nitte Institutions Vice-Chancellor N Vinay Hegde gave a clarion call to the political leaders of the region to rise above political differences and work united towards the development of the region.

Delivering his presidential address, Mangaluru South MLA J R Lobo said that the main aim of organizing Karavali Utsav is to attract investment and industries to set up their establishments in the district.

Pointing out that the district has tremendous potential for development of tourism, J R Lobo said that the mindset of the people should be changed in the way that it will be congenial for development of tourism.

“Dearth of opportunities in our district is forcing the people from this region to migrate to other countries in search of greener pastures. We need to develop the district in such a way that not only the migration stops but people from other districts too come and set up their business here,” Lobo said.

The people of this district should strive to ensure that the district treads the path of development, he added.

Dakshina Kannada District Deputy Commissioner A B Ibrahim welcomed the gathering and Udayavani Kannada Daily’s Chief of News Bureau Manohar Prasad compeered.

The consumer fair was inaugurated by Dakshina Kannada District in-charge Minister and Minister for Forest and Ecology B Ramanath Rai.

Minister for Health and Family Welfare U T Khader, Member of Legislative Council Ivan D’Souza , Mangaluru North MLA Moideen Bava, Mangaluru City Corporation Mahabaala Maarla, Deputy Mayor Kavitha Vasu, Puttur MLA Shakunthala Shetty, Zilla Panchayat President Asha Thimappa Gowda, Mangaluru City Commissioner R Hithendra, Dakshina Kannada District Superintendent of Police Dr S D Sharanappa, Zilla Panchayat Chief Executive Officer Tulasi Maddinenni, Tulu Sahitya Academy President Janaki Brahmavar, Konkani Sahitya Academy President Roy Castelino, Beary Sahitya Academy President B A Mohammad Haneef and Dakshina Kannada District Kannada Sahitya Parishath President Pradeep Kumar Kalkura were present among others.

Prior to the inaugural ceremony a colourful procession was inaugurated by dramatist Sadanand Suvarna at Nehru Maidan. The colourful procession displayed unique cultural tradition of the state by bringing in percussions like conch, chende etc and cultural teams from Udupi, Dakshina Kannada, North Karnataka, Shimoga, Haveri, Madikeri, NSS student band, schools, colleges, Bharatiya Seva Dal, Stree Shakthi groups and Swaccha Bharat team performing their bit while traversing through A B Shetty Circle, Hampankatta, Navbharath Circle, PV S Circle and culminating at Lalbagh.

Police personnel were deployed along the entire route and vantage points. Traffic diversion were also imposed in various parts of the city in view of the procession.